David Ogilvy (if you don’t know who this man is – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had...
“Why being #2 is sometimes better than being #1 in your advertising copywriting”
posted by David Tendrich
“If you’re not using this 1 simple method in your copy… You’re leaving thousands of dollars out on the table.”
posted by David Tendrich
Dear all-star copywriter, Hi, I’m David Tendrich, founder and writer of – LOL sorry – I’m so used to writing “Dear Friend” letters that I almost turned this blog post into one. Do you ever have that problem too? You write copy so much that it starts coming...