I think you really hit the nail on the head when you said…

“I really think the law of reciprocity only works when you give just to give, without expecting anything in return.”

I can think of a handful of people who list every favor they’ve ever done for me before asking me for something…

The thing is, it’s so obvious what they’re doing – and it makes me feel like they did me those “favors” just to have some kind of leverage over me.

The way I feel… If you’re gonna do something nice for someone – just do it! And never throw it back at them.

Just my 2 cents

David

I know I need a good kick in the butt too sometimes

Getting that e-mail sounds like it did the trick.

…I couldn’t agree more about what you said about building the relationship FIRST and then worrying about making sales.

The cool thing is… I’m sure you’ll provide them such great content that there’ll be no way you won’t become their go-to guy.

Best of luck with your “remembered” approach

Keep me updated.

Hey there. Great article.

We all know about reciprocity, but very seldom do we
actually do anything with it. I tell my clients to do it, then the other day, I come up with this long email, telling them I’ll send them personalized postcards and a newsletter and all they have to do is send me $147 a month.

Problem is one doctor writes back in an email and says, “Hey, lose my email address.” WHAM! That gets me to thinking.

I am asking them to pay me money, way before GIVING.

DUH!

I forgot, what I know works.

Thanks to a great marketer like you… I pulled the email, and I’m working on giving them 12 content ridden, high-impact, newsletters and articles that will be worth buying, but I’m giving them for FREE.

All because of YOU!

I am going to work on the relationship first, then worry about making the money
in the backend… IF they decide I’m there go-to-guy.

I have to tell you though, your stuff is as good as anyone’s. Don’t you ever forget that either David.

It’s fun being a copywriter, and a marketer because all you have to do is write the way you talk and think the way you want to communicate and always have the other person’s best interest at heart, and you’re going to be successful.

Great to know you and tell your brother, the Master Marketer – I’ll be getting in contact with him.

Your the best.

Keep up the good work David.

Dr. Carney

Thanks for sharing your thoughts

And yeah – I totally agree. I apply this to my daily life all the time. It really surprises people some times when you’re just genuinely nice to them.

Yes – and I read it cover to cover

I gOt ur Points yeah First tym we have to give free for getting our Customers and make them comfortable.