Hey, So this is a very short and sweet continuation of my last blog post on the importance of “reading minds”. Here’s a super practical way to look at this concept. Think of your favorite band… Got it? Do you have a song in mind too? Great. Okay, now imagine that you are speaking with a total stranger. And pretend that you guys are just...

“What’s the next piece of information this guy’s gonna feed me?” “Is he just trying to get me to buy something?” “How do I know I can trust him?” “How do I know this isn’t a scam?” Everyone who is currently your client, is thinking about becoming your client, or who used to be your client has asked...

Note: You can use this technique even if you think you’re terrible at writing, and you will have powerful copy that sells. Your testimonials are a gold mine for copywriting. So are your competitors’ testimonials. What do I mean? Let me show you… Say you have a few testimonials that sound like this: “I used to think I could never learn guitar....

Hey there, Yesterday night I started writing a book, on copywriting. I even bought a special notebook with this amazing design on it just for the writing of this book. Now, I also dabble in fiction and poetry, and many, many times I’ve set out to write a novel or a collection of poems – but I’m 99% sure that this time I’m gonna follow...

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5 dangerous mistakes at all cost. 1. Do exactly what everyone else is doing This...