Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of...
2010 Website Profits Booster: Video #1
posted by David Tendrich
Hey! As thanks for being my reader in my first year of blogging, I wanted to do something special for you. So I recorded this video on boosting website sales (it’s practical tips – the cool thing is these tips helped someone who I coached to increase her monthly income by 5 figures within...
A really funny story (with a great copywriting lesson inside)
posted by David Tendrich
To my trusty reader, Something really funny happened to me the other day. And at the same time I appreciated that I know marketing and copywriting. So without further ado, it’s time for… “Story Time with David” (crowd goes wild!) So the other day I went to one of the national parks in...
“Side-Step” Your Competition With Your Advertising Copywriting
posted by David Tendrich
Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then...
Stories: The Most Potent Selling Force Imaginable
posted by David Tendrich
Hey there, Been a little while since I posted… Things have been crazy lately! But the good kind of crazy. The kind that means bills are getting paid and food is being kept on the table Last weekend (or was it the weekend before? <_<) I was at FIS, the Fitness Info Summit, in...