Hey, So there’s been a lot of buzz lately about how to create promotions/marketing for the upcoming holiday season. Especially in the fitness professionals community. In light of this, here are some killer bits of copy to plug into your e-mails, websites, newspaper ads, in conversations...

Hey there, In my last post I started talking about the importance of stories in copywriting. Just to kinda recap, stories are a more lively way of engaging your reader, and drawing them into the copy. They captivate the imagination, and get people so wrapped up in the story that they forget...

Hey there, Been a little while since I posted… Things have been crazy lately! But the good kind of crazy. The kind that means bills are getting paid and food is being kept on the table Last weekend (or was it the weekend before? <_<) I was at FIS, the Fitness Info Summit, in...

Hey, So this is a very short and sweet continuation of my last blog post on the importance of “reading minds”. Here’s a super practical way to look at this concept. Think of your favorite band… Got it? Do you have a song in mind too? Great. Okay, now imagine that you...

“What’s the next piece of information this guy’s gonna feed me?” “Is he just trying to get me to buy something?” “How do I know I can trust him?” “How do I know this isn’t a scam?” Everyone who is currently your client, is...