Hey there, Today’s post is about the three stages of writing great copy. Everyone’s writing process differs – but practically every copywriter on the planet goes through these 3 stages in their writing, from Gary Halbert to John Carlton. In writing your own copy, there’s a great...

Dear Blog Friend, Today I have a very special post for you. Because in today’s post, I’m going to show you a letter that made over one million dollars in sales in the  early 1900s… …And I’m going to teach you how to read that letter in a certain way where you develop a...

Hey there, I’ve noticed that there seems to be a huge divide between the level of importance business owners place on their advertising copywriting. It seems people either realize how powerful learning and applying advertising copywriting can be to their businesses… Or they...

Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then...

There’s an old story of a man who wrote copy so great that anyone who read it would instantly buy the product that it’s selling, even if they had no use for it. They say his words were like lightning that went straight to the heart of all who read them, twisting and pulling on their...