Hey there, Today’s post is about the three stages of writing great copy. Everyone’s writing process differs – but practically every copywriter on the planet goes through these 3 stages in their writing, from Gary Halbert to John Carlton. In writing your own copy, there’s a great chance you go through these stages too. But there’s a good chance that...

Dear Blog Friend, Today I have a very special post for you. Because in today’s post, I’m going to show you a letter that made over one million dollars in sales in the  early 1900s… …And I’m going to teach you how to read that letter in a certain way where you develop a “radar” for brilliant copy. With your newfound ability to spot...

Hey there, I’ve noticed that there seems to be a huge divide between the level of importance business owners place on their advertising copywriting. It seems people either realize how powerful learning and applying advertising copywriting can be to their businesses… Or they don’t take it seriously at all, and might have never even heard of it. Where...

Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then I’ll show you a real-life example of how to go about finding yours)… I...

There’s an old story of a man who wrote copy so great that anyone who read it would instantly buy the product that it’s selling, even if they had no use for it. They say his words were like lightning that went straight to the heart of all who read them, twisting and pulling on their emotions, seeping into their minds, practically forcing their credit cards and...