Tag Archives: internet marketing

Success meditation that anyone can do (including 1-minute meditation tracks)

By David Tendrich | Published: August 19, 2009
Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to be yours. For some, meditation is cooking, playing music, taking a walk. It’s anything [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Marketing Yourself, Motivation, expert copywriting | Also tagged , , , , , , , , | Leave a comment

The anatomy of the “Dear Friend”

By David Tendrich | Published: August 16, 2009
Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds overweight. Well.. That’s because it was practically yesterday. Just six months ago I was [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional | Also tagged , , , , , , , | 5 Comments

“Why being #2 is sometimes better than being #1 in your advertising copywriting”

By David Tendrich | Published: July 30, 2009
David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had fewer locations. And you know what? David [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Marketing Yourself, expert copywriting | Also tagged , , , , , , , | 4 Comments
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