Tag Archives: how to sell

Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of his ex-girlfriend’s mother’s floor, to now [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Motivation, expert copywriting | Also tagged , , , , , , , , | 1 Comment

“Two of the most valuable sales lessons I ever learned…”

Hey there, I’m about to let you in on what are probably the 2 most important sales lessons I’ve ever learned. And to demonstrate what those lessons are I’m going to tell you a (true) story about something that happened to me the other day, involving a business that completely tossed aside each of these lessons, [...]
Posted in Advertising Copywriting Tips & Tricks, All, Getting Clients, expert copywriting | Also tagged , , | 7 Comments

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to be yours. For some, meditation is cooking, playing music, taking a walk. It’s anything [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Marketing Yourself, Motivation, expert copywriting | Also tagged , , , , , , , , | Leave a comment

“Why being #2 is sometimes better than being #1 in your advertising copywriting”

David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had fewer locations. And you know what? David [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Marketing Yourself, expert copywriting | Also tagged , , , , , , , | 4 Comments
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