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Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey,

I hope you are having an awesome day/night/morning/whenever it is you’re reading this.

I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life.

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All, Getting Clients

“Two of the most valuable sales lessons I ever learned…”

Hey there,

I’m about to let you in on what are probably the 2 most important sales lessons I’ve ever learned. And to demonstrate what those lessons are I’m going to tell you a (true) story about something that happened to me the other day, involving a business that completely tossed aside each of these lessons, pushing away my sale (and probably the sale of a lot of other angry customers).

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All, Expert Copywriting, Getting Clients, Life: Stories & Advice, Marketing

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there,

When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours.

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All, Expert Copywriting, Getting Clients, Marketing

“Why being #2 is sometimes better than being #1 in your advertising copywriting”

David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America.

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