Hey there, Yesterday night I started writing a book, on copywriting. I even bought a special notebook with this amazing design on it just for the writing of this book. Now, I also dabble in fiction and poetry, and many, many times I’ve set out to write a novel or a collection of poems...

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5...

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to...

Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds...

David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had...