Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then I’ll show you a real-life example of how to go about finding yours)… I...

Hey there, Been a little while since I posted… Things have been crazy lately! But the good kind of crazy. The kind that means bills are getting paid and food is being kept on the table Last weekend (or was it the weekend before? <_<) I was at FIS, the Fitness Info Summit, in Orlando. Holy cow I was forced so much substantial, in-depth information about...

Hey, So this is a very short and sweet continuation of my last blog post on the importance of “reading minds”. Here’s a super practical way to look at this concept. Think of your favorite band… Got it? Do you have a song in mind too? Great. Okay, now imagine that you are speaking with a total stranger. And pretend that you guys are just...

“What’s the next piece of information this guy’s gonna feed me?” “Is he just trying to get me to buy something?” “How do I know I can trust him?” “How do I know this isn’t a scam?” Everyone who is currently your client, is thinking about becoming your client, or who used to be your client has asked...

Note: You can use this technique even if you think you’re terrible at writing, and you will have powerful copy that sells. Your testimonials are a gold mine for copywriting. So are your competitors’ testimonials. What do I mean? Let me show you… Say you have a few testimonials that sound like this: “I used to think I could never learn guitar....