Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to...
Success meditation that anyone can do (including 1-minute meditation tracks)
posted by David Tendrich
Sales letters made simple: The anatomy of the “Dear Friend”
posted by David Tendrich
Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds...
“Why being #2 is sometimes better than being #1 in your advertising copywriting”
posted by David Tendrich
David Ogilvy (if you don’t know who this man is – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had...