Today’s post is about the three stages of writing great copy.
Everyone’s writing process differs – but practically every copywriter on the planet goes through these 3 stages in their writing, from Gary Halbert to John Carlton.
In writing your own copy, there’s a great chance you go through these stages too.
But there’s a good chance that you’re not even aware that you’re going through these stages.
And as a result, you might get frustrated, and bogged down when you write copy.
You might think things like, “I just can’t write copy like those other guys do…”
Or… “I’m just not cut out for writing copy…”
Or… “Yeah, I see you using these things really well – but when I try they just don’t seem to work.”
If you’ve had thoughts like these, then there’s a good chance it’s because you just haven’t embraced these 3 stages to writing copy
Once you embrace them, though, things will change.