You know, every night I fall asleep to the same book. Each and every time.
… but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me.
See, this book does two things at the same time:
1 – It inspires the heck out of me, so much so that my brain starts filling with ideas faster than gas prices could ever hope to rise…
2 – Because it’s so dense, I get sleepy…
But sometimes the thoughts keep me up. Like last night, even after I put the book down I had so much brimming in my brain. I just lay there, staring at the ceiling, waiting for the thoughts to think themselves out of my mind.
(Which, by the way, is an important lesson I learned long ago – when you have those late-night thoughts, resistance is futile, isn’t it?)
The book I’m talking about is Robert Collier’s The Robert Collier Letter Book.
… while it doesn’t have the most creative title ever (lol), man is this thing good.
It’s easily the most powerful book on copywriting and marketing I’ve ever read. It’s full of so many examples too that you could just swipe and send out.
Last night, I came across an interesting passage that inspired this here rant…