Dear Blog Friend, Today I have a very special post for you. Because in today’s post, I’m going to show you a letter that made over one million dollars in sales in the early 1900s… …And I’m going to teach you how to read that letter in a certain way where you develop a...
How seriously do you take your advertising copywriting?
posted by David Tendrich
Hey there, I’ve noticed that there seems to be a huge divide between the level of importance business owners place on their advertising copywriting. It seems people either realize how powerful learning and applying advertising copywriting can be to their businesses… Or they...
“Side-Step” Your Competition With Your Advertising Copywriting
posted by David Tendrich
Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then...
When to list your prices (this goes for anything – from copy to phone calls)
posted by David Tendrich
Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the...
An exercise that’ll make your copy oh so interesting
posted by David Tendrich
Hey there, Interesting copy… Don’t come across much of that, do ya? I mean, sometimes you do – and that’s generally the copy that sells a ton of stuff. But most copy is bland, boring, and just not interesting. But me and you are different – we’re dedicated to creating copy that...