Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds overweight. Well.. That’s because it was practically yesterday. Just six months...

David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. David Ogilvy This company was smaller than the #1 company, it didn’t have the same number of employees, and it had fewer locations. And you know what? David used every one of these...

Dear all-star copywriter, Hi, I’m David Tendrich, founder and writer of – LOL sorry – I’m so used to writing “Dear Friend” letters that I almost turned this blog post into one. Do you ever have that problem too? You write copy so much that it starts coming out even when you’re writing to friends? Or talking on the phone? Or...