Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the co-founder of our design, copywriting, and marketing company Unexpected...

Hey there, Interesting copy… Don’t come across much of that, do ya? I mean, sometimes you do – and that’s generally the copy that sells a ton of stuff. But most copy is bland, boring, and just not interesting. But me and you are different – we’re dedicated to creating copy that keeps the reader on the edge of his seat, wondering what the next crazy...

“What’s the next piece of information this guy’s gonna feed me?” “Is he just trying to get me to buy something?” “How do I know I can trust him?” “How do I know this isn’t a scam?” Everyone who is currently your client, is thinking about becoming your client, or who used to be your client has asked...

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5 dangerous mistakes at all cost. 1. Do exactly what everyone else is doing This...

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to be yours. For some, meditation is cooking, playing music, taking a walk....