The word “no” is gonna bring you more sales. Here, lemme explain… Remember back in high school the person who you had a crush on, but they didn’t have a crush on you? Remember how that made you even crazier about them? And how you filled with that stomach-churning jealousy every time you saw them with someone else? You can do that to your...

Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of his ex-girlfriend’s mother’s floor, to now earning close to 7 figures a...

Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the co-founder of our design, copywriting, and marketing company Unexpected...

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5 dangerous mistakes at all cost. 1. Do exactly what everyone else is doing This...

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to be yours. For some, meditation is cooking, playing music, taking a walk....