Why the word “no” could instantly boost your sales

The word “no” is gonna bring you more sales. Here, lemme explain… Remember back in high school the person who you had a crush on, but they didn’t have a crush on you? Remember how that made you even crazier about them? And how you filled with that stomach-churning...

Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of...

When to list your prices (this goes for anything – from copy to phone calls)

Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the...

5 Ways to Kill an Ad (warning: humor)

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5...

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to...

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