Tag Archives: copywriting

Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of his ex-girlfriend’s mother’s floor, to now [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Motivation, expert copywriting | Also tagged , , , , , , , , | 1 Comment

When to list your prices (this goes for anything – from copy to phone calls)

Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the co-founder of our design, copywriting, and [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional | Also tagged , , | 2 Comments

5 Ways to Kill an Ad (warning: humor)

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5 dangerous mistakes at [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional, expert copywriting | Also tagged , , , , , , | 9 Comments

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to be yours. For some, meditation is cooking, playing music, taking a walk. It’s anything [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Getting Clients, Make your Copywriting Professional, Marketing Yourself, Motivation, expert copywriting | Also tagged , , , , , , , , | Leave a comment

The anatomy of the “Dear Friend”

Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds overweight. Well.. That’s because it was practically yesterday. Just six months ago I was [...]
Posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional | Also tagged , , , , , , , | 5 Comments
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