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Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey,

I hope you are having an awesome day/night/morning/whenever it is you’re reading this.

I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life.

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All, Expert Copywriting

5 Ways to Kill an Ad (warning: humor)

Hey there,

If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission.

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All, Expert Copywriting, Getting Clients, Life: Stories & Advice, Marketing

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there,

When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours.

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All, Expert Copywriting

Sales letters made simple: The anatomy of the “Dear Friend”

Hey there,

This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example…

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