Awesome news… My life partner (and business partner), Louisa Levit, won this super-competitive logo competition, and she’s gonna be published in a book!
Lou is a KILLER graphic designer – and the logo she created for this thing is absolutely brilliant.
Here – Lou and I got together some samples of her work to show you (hey – it’s fun to show off from time to time )…
Pretty awesome stuff, right?
Like I said, Lou is super talented. The first logo (the one that won) is just brilliant. It’s for an eco-friendly moving company.
Now for a funny story about Lou with great copywriting tips hidden inside…
So, the other day I wanted to go to the local bookstore at like 9:50pm, get some coffee, hang out, and get some work done till they closed at 11.
Here’s the thing…
The cafe closes at 10:00 even though the store closes at 11:00.
Lou only wanted to go if she could go to the cafe.
“It’s gonna close by the time we get there – it’s practically 10,” she said.
“Actually… It’s a 2 minute drive, and it’s 9:50 – if we leave right NOW we can make it!” I told her.
All of a sudden she leaped off the couch – ran to the door – put her shoes on, and we were off.
Now here’s the lesson in all of this…
Right as we were getting into the car, I realized what an awesome copywriting lesson that was. Knowing there was only 10 minutes left got her moving like a track star.
Before? She was as likely to get off the couch as a slug is likely to chow down on salt.
So if you find you’re not getting the response you’d like – add some urgency! Put a deadline on your offer, raise the price after the first X amount of orders, or something similar.
I’ll leave it to your imagination to come up with the best option for you
Have a great one,