Some big idea’s been brewing in me these past few days. And it all came together for me tonight. And guess what I was doing when I had this awesome thought?
Watching the new Shrek movie!
I swear to God. No fingers crossed. Something about Mike Meyers’ voice behind that big green ogre made me realize something huge.
Here’s a few clues about what this thing is… See if you can put them all together.
My business and life partner Louisa hates a certain internet marketer (yet she stays on his list – I don’t know why). She also never watches a single video, opts-in for any offer, or anything like that. Never.
Yesterday she did both. She opted in for a video!
I really, really did not want to see the movie Shrek. However, after Lou hounded me all week about it, I caved in.
Most of the movie was okay. I didn’t think it lived up to the other Shrek movies. Actually, I haven’t like a single one since Shrek 1.
HOWEVER… There were still some scenes that made me laugh, and some even got me teary-eyed (yes, I got teary-eyed watching Shrek. Go ahead. Mock me. Get it out of your system already – you know you want to!)
So, were you able to put the pieces together?
You say you weren’t? Well why not? All the clues are right there in front of you!
These weren’t good clues? Oh, well, I guess that could be… I’m asking myself questions and answering them? It’s creeping you out, you say?
Here’s the “Big Secret”!
It doesn’t matter how much someone hates something, or someone.
Put that person in front of the right message – and they will respond to it!
Why did Lou opt-in for a video? The offer was right.
Why did I laugh and cry in a few scenes of Shrek? I couldn’t help myself! They appealed to my funny-bone and my sad-bone.
The point is – if something gets an emotional reaction out of us… there’s really no use in fighting it. In fact, we can’t fight it. We can’t resist.
It becomes irresistible.
We laugh when something’s funny. We cry when it’s sad. We BUY when the offer is just right.
The Big Question…
How can you make what you're selling irresistible? Well, guess you’ll just have to tune in next time. (Evil, I know).
p.s. The comment box is below. You know what to do with it.