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I’m writing a book – Check it out!
Hey there,
Yesterday night I started writing a book, on copywriting. I even bought a special notebook with this amazing design on it just for the writing of this book. Now, I also dabble in fiction and poetry, and many, many times I’ve set out to write a novel or a collection of poems – but I’m 99% sure that this time I’m gonna follow through.
Especially because I have you to help keep me on track 
…right?
The title is Tips for Enlightened Copywriting: Writing Copy that Sells while being a Pleasure to Read
It’s inspired by Gary Halbert and Eugene Schwartz, Robert Collier and John Caples (copywriting legends if you’re not familiar with them).
It’s basically a collection of…
…highly compressed bits of information about how to write copy that’s unlike all of the “junk” out there.
The copy this book teaches you to write helps you establish a deep connection with your customers before you ever meet them. It teaches you to tap into their very core emotional needs – the need to be noticed, acknowledged, and the need to be appreciated – and how to harness that to turn them into lifetime clients who will buy from you again and again and again.
This is VERY different from the fear-based copy that’s so popular these days that makes you feel if you don’t buy the product or service being advertised, the world will end and it’ll be your fault. Or something terrible will happen to you and your family.
Don’t you just hate that kinda stuff?
If you’ve ever read copy by Caples or Collier you’ll know what I’m talking about because some of they copy they wrote was actually inspiring. And if you haven’t, hit the google this instant because you will learn so much from reading just one paragraph of these guys’ sales letters and ads.
Here’s a glimpse, a sneak peak, into what I’ve written (you’re the first to see this besides my life partner Louisa):
Tip #2:
Tell a great story. In fact, tell an amazing story. But first, give your reader a reason to read your story.
For example:
The story you’re about to read will forever change the way you approach new clients from here on out.
Tip #7:
Your readers have a lot going on in their lives – they are extremely busy. But this is great news, because this gives you more opportunities to connect with them. If you can specifically name just one or two of the things your readers have going on in their lives – you’re in.
Robert Collier was a master at this. He’d write letters that started something like this:
After you’ve given your kids a snack, put away the groceries, and taken a couple much needed deep breaths – come back to this letter.
Can you see how these letters, addressed to house moms, sold millions of dollars (and this was back in the early 1900s – a million dollars back then is like 50 million these days or something crazy like that).
To better writing, and a better everything,
David
David , Iwould test your title a little more ! , I like the first part , but to me ” while being a pleasure to read ” just doesnt jump off the page and grab me .
You mention “Inspires , and taps into core emotional needs” – to me these phrases would catch my attention in a title more than “pleasure to read ”
I do like your angle with staying away from the fear based copy , You are so on point – there is just far too much of that Bull*&%t out there and it just becomes one giant YAWN … every time you see it .
I like your tips – Just think the title needs work in my humble opinion , keep up the good work , and you will finish this book , none of this 99% B.S (what would Steve say ? )
Hey Jason,
Thanks so much for the in-depth comments man. I greatly, greatly appreciate it!
You just might be right about the title… It was the first thing I came up with off the tip of my tongue, which usually means it’s a good start but not anywhere near finished. It just might need some more jump-off-the-page-ness, like you said.
And dude I totally know what you mean about all that BS copy out there. My eyes haven’t glazed over so much since high school history class lol…
Anyway glad to hear from you man – can’t wait to see what else you have to say when I post updates about it
David