Hey there, Today’s post is about the three stages of writing great copy. Everyone’s writing process differs – but practically every copywriter on the planet goes through these 3 stages in their writing, from Gary Halbert to John Carlton. In writing your own copy, there’s a great chance you go through these stages too. But there’s a good chance that...

Dear Blog Friend, Today I have a very special post for you. Because in today’s post, I’m going to show you a letter that made over one million dollars in sales in the  early 1900s… …And I’m going to teach you how to read that letter in a certain way where you develop a “radar” for brilliant copy. With your newfound ability to spot...

Hey there, I’ve noticed that there seems to be a huge divide between the level of importance business owners place on their advertising copywriting. It seems people either realize how powerful learning and applying advertising copywriting can be to their businesses… Or they don’t take it seriously at all, and might have never even heard of it. Where...

Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then I’ll show you a real-life example of how to go about finding yours)… I...

Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the co-founder of our design, copywriting, and marketing company Unexpected...

Hey there, Interesting copy… Don’t come across much of that, do ya? I mean, sometimes you do – and that’s generally the copy that sells a ton of stuff. But most copy is bland, boring, and just not interesting. But me and you are different – we’re dedicated to creating copy that keeps the reader on the edge of his seat, wondering what the next crazy...