A Few Super-Powerful Marketing Lessons: The Story of “The Kid”

It Begins

One day there was this kid, and he lived in Starton, Nebraska. In the summer Starton gets so hot that if you stand in one place too long, the bottoms of your shoes will start to stick to the pavement. And actually, now that I think about it, I suppose he wasn’t really a “kid”, but a young man, because after all he was 19 years old, and his facial hair grew faster than most fully grown men.

[Read More]