The sequel to “My Newest Revelation!”. Part I talked about the power of an irresistible offer… Now, in Part II, find out how to craft that perfect offer… [Read More]
I just got back from giving a talk tonight.
The thing was supposed to be about 1 hour. Ended up being 2 and a half.
It was exhausting – and great. And because it [Read More]
Some big idea’s been brewing in me these past few days. And it all came together for me tonight. And guess what I was doing when I had this awesome [Read More]
One day there was this kid, and he lived in Starton, Nebraska. In the summer Starton gets so hot that if you stand in one place too long, the bottoms of your shoes [Read More]
Awesome news… My life partner (and business partner), Louisa Levit, won this super-competitive logo competition, and she’s gonna be published in a book!
Lou is a KILLER graphic designer – and the logo she created for this thing is absolutely brilliant.
Here – Lou and I got together some samples of her work to show you (hey – it’s fun to show off from time to time )…
I’ve written a story for you about a kid, his lawn mowing business, and his neighbor.
…But it’s not just any story.
See, hidden inside is one of the most powerful lessons for e-mail marketing lessons that I was ever taught. Now, I could just come out and explain it – but with a story I can show you this concept in action, and help you understand it even greater.
So without further ado…
Lawn-Mower Kid (By: David Tendrich )
In a small suburban neighborhood, in a small city of the good ole U.S. of A there was a boy who mowed lawns in the summer.
He would mow 5 yards a week at $20 each. For an 11 year old – that was pretty good mulah. But something in him always wanted to do better.
One day, his neighbor approached him…