Marketing

A Few Super-Powerful Marketing Lessons: The Story of “The Kid”

It Begins

One day there was this kid, and he lived in Starton, Nebraska. In the summer Starton gets so hot that if you stand in one place too long, the bottoms of your shoes will start to stick to the pavement. And actually, now that I think about it, I suppose he wasn’t really a “kid”, but a young man, because after all he was 19 years old, and his facial hair grew faster than most fully grown men.

[Read More]
Standard
Marketing

The Key to Powerful E-mail Marketing: “The Lawnmower Kid”

Hey there,

I’ve written a story for you about a kid, his lawn mowing business, and his neighbor.

…But it’s not just any story.

See, hidden inside is one of the most powerful lessons for e-mail marketing lessons that I was ever taught. Now, I could just come out and explain it – but with a story I can show you this concept in action, and help you understand it even greater.

[Read More]
Standard