All, Expert Copywriting, Getting Clients, Marketing

You’re not a mind reader? Here’s how you can read your target market’s mind…

“What’s the next piece of information this guy’s gonna feed me?”

“Is he just trying to get me to buy something?”

“How do I know I can trust him?”

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All, Getting Clients

“Two of the most valuable sales lessons I ever learned…”

Hey there,

I’m about to let you in on what are probably the 2 most important sales lessons I’ve ever learned. And to demonstrate what those lessons are I’m going to tell you a (true) story about something that happened to me the other day, involving a business that completely tossed aside each of these lessons, pushing away my sale (and probably the sale of a lot of other angry customers).

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All, Expert Copywriting, Getting Clients, Life: Stories & Advice, Marketing

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there,

When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours.

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All, Expert Copywriting, Getting Clients, Marketing

“Why being #2 is sometimes better than being #1 in your advertising copywriting”

David Ogilvy (if you don’t know who this man isĀ  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America.

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