“What’s the next piece of information this guy’s gonna feed me?”
“Is he just trying to get me to buy something?”
“How do I know I can trust him?”
“How do I know this isn’t a scam?”
Everyone who is currently your client, is thinking about becoming your client, or who used to be your client has asked themselves these questions. Or they’re asking themselves these questions right now.
Your job as copywriter, marketer, entrepeneur is to first off…
Accept that everyone has these doubts. You have them too! In fact, if you’re like most of us, you’ve never bought a single thing in your adult life without answering each of these questions, be it consciously or sub-consciously.