Category Archives: Getting Clients

A Crucial Problem

Hey friend, It’s about 2 am here in Georgia. I’ve been up thinking about a couple situations I’ve run across lately, and I realized that it’s so crucial that I had to share it with you. It has to do with a mistake that is costing many business owners literally tens of thousands of dollars. Actually, so many [...]
Also posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional, Marketing Yourself, Motivation, expert copywriting | 7 Comments

Special Guest Interview: Steve Hochman (Warning: Goofing Off Ahead)

Hey, I hope you are having an awesome day/night/morning/whenever it is you’re reading this. I have a very special interview for you with my very own brother, Steve Hochman, who has personally been a mentor to me both in business and in life. Steve went from living on the hardwood floor of his ex-girlfriend’s mother’s floor, to now [...]
Also posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional, Motivation, expert copywriting | Tagged , , , , , , , , , | 1 Comment

You’re not a mind reader?

“What’s the next piece of information this guy’s gonna feed me?” “Is he just trying to get me to buy something?” “How do I know I can trust him?” “How do I know this isn’t a scam?” Everyone who is currently your client, is thinking about becoming your client, or who used to be your client has asked themselves [...]
Also posted in Advertising Copywriting Tips & Tricks, All, Copywriting Training, Make your Copywriting Professional, Marketing Yourself, expert copywriting | Tagged , , , , , , | 1 Comment

“Two of the most valuable sales lessons I ever learned…”

Hey there, I’m about to let you in on what are probably the 2 most important sales lessons I’ve ever learned. And to demonstrate what those lessons are I’m going to tell you a (true) story about something that happened to me the other day, involving a business that completely tossed aside each of these lessons, [...]
Also posted in Advertising Copywriting Tips & Tricks, All, expert copywriting | Tagged , , , | 7 Comments

“Have other people do your work for you (it’s just funner that way)”

Hey there, So I got a couple of really great responses when I sent out my e-mail last week that asked you the question, “What is the biggest challenge that you face in your business?” In fact, it’s because of the responses that I got that I’m doing this blog post today. It’s about a very simple, effective [...]
Also posted in All, Marketing Yourself, expert copywriting | 1 Comment
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