Ninjas… ninjas… ninjas…  They just never get not-cool, don't they? I mean they're cool even when they're turtles living in the sewers. But what's not to love: the sneaking around… silent footsteps… god-like speed of the sword… They're pretty much the coolest people alive (or not alive, actually –...

Hey friend, I just got back from giving a talk tonight. The thing was supposed to be about 1 hour. Ended up being 2 and a half. It was exhausting – and great. And because it was a small group we got to interact a lot. You know, just kick back and do a lot of question / answer type stuff. They were a cool group too. A hungry group. They sucked me dry of more...

Hey friend, You know, every night I fall asleep to the same book. Each and every time. … but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me. See, this book does two things at the same time: 1 – It inspires the heck out of me, so much so that my brain starts filling with ideas faster than gas prices could ever hope to rise… 2...

Hey friend, I recently read a sales letter from a guy named Ross Browning. I wanted to share it with you because I really appreciated something cool Ross did with his copy… He got creative. Creativity is extremely under-played in copywriting these days. Most of what’s out there is badly written templates that have been recycled over and over and over...

Hey, Awesome news… My life partner (and business partner), Louisa Levit, won this super-competitive logo competition, and she’s gonna be published in a book! Lou is a KILLER graphic designer – and the logo she created for this thing is absolutely brilliant. Here – Lou and I got together some samples of her work to show you (hey –...

Hey there, I’ve written a story for you about a kid, his lawn mowing business, and his neighbor. …But it’s not just any story. See, hidden inside is one of the most powerful lessons for e-mail marketing lessons that I was ever taught. Now, I could just come out and explain it – but with a story I can show you this concept in action, and help...