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a cup of copy

a cup of copy

Let's talk copy, you and I. By David Tendrich.

Category: Expert Copywriting

Posted on August 19, 2009August 19, 2009

Success meditation that anyone can do (including 1-minute meditation tracks)

Hey there,

When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours.

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Posted on August 16, 2009August 2, 2010

Sales letters made simple: The anatomy of the “Dear Friend”

Hey there,

This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example…

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Posted on July 30, 2009August 19, 2009

“Why being #2 is sometimes better than being #1 in your advertising copywriting”

David Ogilvy (if you don’t know who this man isĀ  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America.

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