Hey there,
When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours.
Sales letters made simple: The anatomy of the “Dear Friend”
Hey there,
This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example…
“Why being #2 is sometimes better than being #1 in your advertising copywriting”
David Ogilvy (if you don’t know who this man is – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America.