There truly is nothing more powerful, in my opinion, than the advice I am about to give you on copywriting. Everything else that you do revolves around this. Everything else is to obtain this one certain thing.
In my observation – after a good number of years in the copywriting game –
I’ve noticed two approaches to learning.
One of them is wrong. One of them is right.
One promises quick riches. One promises profound growth as a writer.
Hope you had a wonderful holiday season (if you celebrate that sort of thing ;-)). Today we’re going to talk about headlines – why they’re so important, and how to write a good one.
Ninjas… ninjas… ninjas…
They just never get not-cool, don't they?
I mean they're cool even when they're turtles living in the sewers. But what's not to love: the sneaking around… silent footsteps… god-like speed of the sword…
So someone I know showed me a very… weird… copywriting tactic. He mentioned things like "cigars"… "suave clothes"… and some other stuff I couldn't quite understand.
You know, every night I fall asleep to the same book. Each and every time.
… but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me.