There truly is nothing more powerful, in my opinion, than the advice I am about to give you on copywriting. Everything else that you do revolves around this. Everything else is to obtain this one [Read More]
In my observation – after a good number of years in the copywriting game -
I’ve noticed two approaches to learning.
One of them is wrong. One of them is right.
One promises quick riches. One promises profound growth as a [Read More]
Hope you had a wonderful holiday season (if you celebrate that sort of thing ). Today we’re going to talk about headlines – why they’re so important, and how to write a good [Read More]
Ninjas… ninjas… ninjas…
They just never get not-cool, don't they?
I mean they're cool even when they're turtles living in the sewers. But what's not to love: the sneaking around… silent [Read More]
So someone I know showed me a very… weird… copywriting tactic. He mentioned things like "cigars"… "suave clothes"… and some [Read More]
You know, every night I fall asleep to the same book. Each and every time.
… but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me.
See, this book does two things at the same time:
1 – It inspires the heck out of me, so much so that my brain starts filling with ideas faster than gas prices could ever hope to rise…
2 – Because it’s so dense, I get sleepy…
But sometimes the thoughts keep me up. Like last night, even after I put the book down I had so much brimming in my brain. I just lay there, staring at the ceiling, waiting for the thoughts to think themselves out of my mind.
(Which, by the way, is an important lesson I learned long ago – when you have those late-night thoughts, resistance is futile, isn’t it?)
The book I’m talking about is Robert Collier’s The Robert Collier Letter Book.
… while it doesn’t have the most creative title ever (lol), man is this thing good.
It’s easily the most powerful book on copywriting and marketing I’ve ever read. It’s full of so many examples too that you could just swipe and send out.
Last night, I came across an interesting passage that inspired this here rant…