There truly is nothing more powerful, in my opinion, than the advice I am about to give you on copywriting. Everything else that you do revolves around this. Everything else is to obtain this one certain thing. Some people truly grasp it. They simply get it – something "clicks"...

In my observation – after a good number of years in the copywriting game - I've noticed two approaches to learning.   One of them is wrong. One of them is right. One promises quick riches. One promises profound growth as a writer. Guess which one appeals to the...

Hey there, Hope you had a wonderful holiday season (if you celebrate that sort of thing ). Today we're going to talk about headlines – why they're so important, and how to write a good one. Just so you know – I'm pretty passionate about headlines. After all,...

Ninjas… ninjas… ninjas…  They just never get not-cool, don't they? I mean they're cool even when they're turtles living in the sewers. But what's not to love: the sneaking around… silent footsteps… god-like speed of the...

Hey friend, So someone I know showed me a very… weird… copywriting tactic. He mentioned things like "cigars"… "suave clothes"… and some other stuff I couldn't quite understand. Okay, okay… So he's not really someone I know. He's...

Hey friend, You know, every night I fall asleep to the same book. Each and every time. … but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me. See, this book does two things at the same time: 1 – It inspires the heck out of me, so much so that my brain...