Hey there, So I got a couple of really great responses when I sent out my e-mail last week that asked you the question, “What is the biggest challenge that you face in your business?” In fact, it’s because of the responses that I got that I’m doing this blog post...

Watch this video! (I was having some video issues – so you’ll see some flickering) (Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.) Appreciation is one of the most powerful forces there is. Because...

Hey there, If in your career you ever decide to create an ad that is so abhorrent, so off-putting, that no one will ever bother to even glance upon its headline, here are 5 pieces of advice to carry out your mission. Or, if you’d rather not accomplish this feat, then avoid these 5...

Hey there, When a lot of us hear the word “meditation” we think of monks sitting cross-legged with their hands in some weird shape, saying the word “ohmmmmm….” for hours and hours. Well, that’s their version of meditation – but it doesn’t have to...

Hey there, This week I’m going to break down the infamous “Dear Friend” letters that you so often see on sales pages. In case you don’t know what I’m talking about, here’s an example… Dear Friend, It seems like yesterday that I was 80 pounds...

David Ogilvy (if you don’t know who this man is  – google him instantly after reading this post!) once completed an ad campaign for the #2 rental car company in America. This company was smaller than the #1 company, it didn’t have the same number of employees, and it had...