All, Expert Copywriting

“Side-Step” Your Competition With Your Advertising Copywriting

Hey there,

Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition.

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All, Expert Copywriting

3 Elements of an “I just can’t put it down!” Piece of Copy

Hey there,

In my last post I started talking about the importance of stories in copywriting.

Just to kinda recap, stories are a more lively way of engaging your reader, and drawing them into the copy. They captivate the imagination, and get people so wrapped up in the story that they forget they’re even reading. They enter this sort of “trance-like” state.

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