Hey there, Today we’re getting right down into the nitty gritty, because if there’s one thing that’s going to make your copy blow away your competition – it’s your USP, or Unique Selling Proposition. A quick story to help you understand what a USP is (then...

Hey! How are ya? I hope you had a killer Thanksgiving (for you Americans – for everyone else hope you had a very normal Thursday lol). Funny story about Thanksgiving… My life partner, Louisa, and I drove up to St. Louis to visit my family. (If you didn’t know, Lou is also the...

Hey there, Interesting copy… Don’t come across much of that, do ya? I mean, sometimes you do – and that’s generally the copy that sells a ton of stuff. But most copy is bland, boring, and just not interesting. But me and you are different – we’re dedicated to creating copy that...

There’s an old story of a man who wrote copy so great that anyone who read it would instantly buy the product that it’s selling, even if they had no use for it. They say his words were like lightning that went straight to the heart of all who read them, twisting and pulling on their...

Hey, So there’s been a lot of buzz lately about how to create promotions/marketing for the upcoming holiday season. Especially in the fitness professionals community. In light of this, here are some killer bits of copy to plug into your e-mails, websites, newspaper ads, in conversations...

Hey there, In my last post I started talking about the importance of stories in copywriting. Just to kinda recap, stories are a more lively way of engaging your reader, and drawing them into the copy. They captivate the imagination, and get people so wrapped up in the story that they forget...