2 Under-Estimated Ways To Write Copy That Hooks Your Readers In Like a Good Fishing Line

Apr 22

Hey friend, You know, every night I fall asleep to the same book. Each and every time. … but I’m not sure if this is the best book to fall asleep to. Maybe you can tell me. See, this book does two things at the same time: 1 – It inspires the heck out of me, so much so that my brain starts filling with ideas faster than gas prices could ever hope to rise… 2...

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1 Simple Way To Distinguish Yourself From The Competition

Apr 15

Hey friend, I recently read a sales letter from a guy named Ross Browning. I wanted to share it with you because I really appreciated something cool Ross did with his copy… He got creative. Creativity is extremely under-played in copywriting these days. Most of what’s out there is badly written templates that have been recycled over and over and over...

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Urgency: The Savior of Sucky Sales (plus some good news!)

Apr 13

Hey, Awesome news… My life partner (and business partner), Louisa Levit, won this super-competitive logo competition, and she’s gonna be published in a book! Lou is a KILLER graphic designer – and the logo she created for this thing is absolutely brilliant. Here – Lou and I got together some samples of her work to show you (hey –...

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The Key to Powerful E-mail Marketing: “The Lawnmower Kid”

Apr 05

Hey there, I’ve written a story for you about a kid, his lawn mowing business, and his neighbor. …But it’s not just any story. See, hidden inside is one of the most powerful lessons for e-mail marketing lessons that I was ever taught. Now, I could just come out and explain it – but with a story I can show you this concept in action, and help...

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To FREE… or not to FREE? (that is the question!)

Apr 01

I really appreciate my readers. I appreciate the heck out of ya Which is WHY… I want to offer 2 FREE spaces to my now-closed coaching program, Copywriting Domination. The full value of the course is either one payment of $597 – or 3 payments of $250 ($750 total). But 2 people are gonna get it completely FREE! Here’s how and why… I’ll...

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