Got a 20-point checklist of things to remember when writing your successful copy. Oh, and make sure you read the “bonus” #21 (I think it’s the best ;-)).
Presenting… 20 things to keep in mind when writing “killer” copy:
- Spend more than 15 minutes on your headline (it’s that important)
- Write like you’re actually writing to another person (make it real)
- Write a story – and use it to let your prospect imagine how their life could be different
- Use your story to establish a sincere, genuine connection with your reader
- Bold the important parts of testimonials – and give each testimonial a good headline
- Keep your paragraphs very small – and break them up with bolded sub-heads
- People really DO read all that writing – as long as it speaks to their desires
- Find out what your prospects want and give it to them
- Use your prospects’ own language to describe their problems and desired outcomes
- Make an offer so good that someone would have to be out of their mind to pass it up
- Provide a guarantee. This shows you stand behind your work, and you believe in it.
- Longer guarantees normally REDUCE refunds.
- Design matters. Use colors, shapes, and fonts that appeal to your target market. Aren’t sure what appeals to them? Ask!
- Just don’t make the design only for you! If you like it – that’s great – but make sure your target market likes it even more.
- Make your first 3-5 testimonials from people who address the key objections of your readers. For example, people who say they’re “so glad they paid the money” – “well worth the investment” – “was not nearly as intimidating or hard as I thought it’d be” … Stuff like that.
- Interview your customers, dig deep, and find out the REAL reasons they want to buy from you.
- Put testimonials and a reminder of your guarantee on your order page. This will encourage people who otherwise would change their mind at the last second.
- Charge what you’re worth. If you think your price is too high – DON’T lower it. Instead, add bonuses so that it seems like it’s a steal.
- Write paragraphs for your bonuses as if each was its own product that someone would be lucky to BUY. Never mind that they’re getting it for free – still sell them on it.
- Believe in what you’re selling. It’ll shine through.
21. You’re a total copywriting bad ass 🙂 Never forget it.
Did I leave anything out? Let me know in a comment!