About Me: The Inside Scoop

My mom once told me the story of something I said at a family reunion that brought my Aunt Dianne to tears. It wasn’t that I hurt her feelings, or said anything mean…

We were doing some sort of activity where everyone went in a circle and said a wish they had for their lives.

“A million dollars!” one of my uncles said.

“To retire this year,” another relative said.

“A horse!” my cousin, who was 7 years old, said.

I was 5 at the time. And it was my turn to speak.

Now before I tell you what it was that I said – you have to know a few things about my aunt. A “normal” human heart has 4 chambers inside of it. She was born with a 2-chambered heart, which put tremendous pressure on her lungs to produce twice as much oxygen as a normal person’s lungs do. After years of this straining, her heart and lungs gave out and she was in line for a transplant of all 3 organs.

As I sat on the carpet, cross-legged, looking around at all of the giant adult faces waiting for my answer, I said…

“I want my Aunt Dianne to have a new heart.”

I later found out that this was a tremendous amount of empathy for a 5-year old to have, according to my mom. But I’ll get back to why this empathy is so crucial in a moment. First I’d like to tell you a bit about my family…

My mom was a single teacher when I was growing up. And if you know anything about teachers, they don’t make nearly what they deserve. So me, my mom, and my sister managed somehow off of a teacher’s salary. Where was my dad? Good question – if I only knew.

But these things, these hardships you might call them, are what helped shape who I am. They’re experiences I went through to finally find myself, my inner-voice, and to connect with people of all walks of life – to both their suffering and their joys.

And it’s this empathy “beyond my years”, as my mom would say, that I draw on when I write copy.

When I sit down to write, my goal is to connect to my reader, to give them that once-in-a-blue-moon feeling of “somebody out there gets me – someone knows who I am.” And I think that’s why the copy I write sells.

A lot of guys out there can follow all of the rules, much better than I perhaps ever will. They can write a sales letter in the perfect order, they can follow all of the templates out there to the T – but when it comes to opening the door to someone’s “secret heart”, as Thomas Hardy calls it, they simply don’t know how.

And that’s where this blog comes in. My ultimate goal with this blog is to help you learn how to really connect with your audience, so whether you’re on a phone call, writing copy, or talking to a potential client in person – you’ll have all the tools you need to really impact that person so they’ll invite you into their life by hiring you.

And my other goal is to connect with you in the process.

My blog is centered around 3 things in particular: