There truly is nothing more powerful, in my opinion, than the advice I am about to give you on copywriting. Everything else that you do revolves around this. Everything else is to obtain this one certain thing. Some people truly grasp it. They simply get it – something "clicks"...

In my observation – after a good number of years in the copywriting game - I've noticed two approaches to learning.   One of them is wrong. One of them is right. One promises quick riches. One promises profound growth as a writer. Guess which one appeals to the...

Hey there, Hope you had a wonderful holiday season (if you celebrate that sort of thing ). Today we're going to talk about headlines – why they're so important, and how to write a good one. Just so you know – I'm pretty passionate about headlines. After all,...

How often have you heard phrases like this throughout your life: "Hard work is the key to success…" "Work hard and you can do anything…" "If something isn't hard – it's not worth it in the long run…" "No pain no...

When I was 15, I lived with my aunt and uncle out in St. Louis, Missouri. They live in a quiet, peaceful town of only 20,000 or so. It's the kind of town where people actually know their neighbors. The first, and frankly, only, place like that I ever lived. I used to go bike riding...

Fair Warning! In the beginning of this post I was a bit frustrated. I'm sure you'll see why (and I'm sure you can relate!) Hey there, I can't tell you how many times I've been yanked around by "potential" clients. I put potential in quotes because these people...

Ninjas… ninjas… ninjas…  They just never get not-cool, don't they? I mean they're cool even when they're turtles living in the sewers. But what's not to love: the sneaking around… silent footsteps… god-like speed of the...