There truly is nothing more powerful, in my opinion, than the advice I am about to give you on copywriting. Everything else that you do revolves around this. Everything else is to obtain this one certain thing.
The Right Way to Improve Your Copywriting Skills.
In my observation – after a good number of years in the copywriting game –
I’ve noticed two approaches to learning.
One of them is wrong. One of them is right.
One promises quick riches. One promises profound growth as a writer.
Tutorial: Writing Headlines With Strong Selling Power.
Hey there,
Hope you had a wonderful holiday season (if you celebrate that sort of thing ;-)). Today we’re going to talk about headlines – why they’re so important, and how to write a good one.
Why Forcing Things, And Working Hard, Can Actually Push Success Away.
How often have you heard phrases like this throughout your life:
- "Hard work is the key to success…"
- "Work hard and you can do anything…"
- "If something isn't hard – it's not worth it in the long run…"
- "No pain no gain…"
- "Sometimes you need to endure suffering so you can be happy in the long run…"
If you're like me, probably a lot. In fact, I've lived most of my life with these ideals as a guide. Everywhere I've turned I've seen reminders of them… In books… movies… seminars… audio tapes… conversations… TV shows… etc., etc., etc.
The Story of the Bike: Why You Might be Closer to Success than You Could Possibly Imagine.
When I was 15, I lived with my aunt and uncle out in St. Louis, Missouri. They live in a quiet, peaceful town of only 20,000 or so. It's the kind of town where people actually know their neighbors. The first, and frankly, only, place like that I ever lived.
How to Get Rid of Time-Wasting, Energy Vampires!
Fair Warning! In the beginning of this post I was a bit frustrated. I’m sure you’ll see why (and I’m sure you can relate!)
Hey there,
I can’t tell you how many times I’ve been yanked around by “potential” clients. I put potential in quotes because these people only appear like they might become my clients…